piety in seed-form: a naturalistic outlook on religion, a 
     systematic ignoring of the Mystery, a sentimental kind of 
     religious “experience” in place of the sober mysticism, 
     completely grounded on faith, of the great Christian 
     tradition.

     It is not the aim of this book to do more than to explain 
the configuration or galaxy of events and actions associated 
with Gutenberg technology. And rather than speak of “the rise 
of Protestantism” as a result of typography with its innovation 
of the visual text—the same for all—in place of the oral word, it 
is more helpful to note how the liturgy of the Catholic Church 
itself still carries deep marks of the effects of visual technology 
and the break-up of the unity of the senses. “The Elizabethan 
world picture” was to become much more visually hierarchical 
than anything medieval had ever been, if only because hierarchy